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Global Reachability
Global Reach is the concept of worldwide access between a company and their current and potential customers by way of the Internet. Utilizing the Internet, the company markets themselves and attract new customers to their website where they can provide product information and customer service. Customers can place orders electronically, therefore reducing expensive long distant phone calls and postage costs of placing orders, while saving time on behalf of the customer and company.
A company with true Global Reach has a code of ethics, a company purchasing policy, additional contact information, adequate product information and price. The company website should be multi-lingual, easy-to-use, and have the ability to secure customer information.